| Search for "Reinhard Prügl" |
| Reinhard Prügl - ZEPPELIN UNIVERSITY (Authors) |
| 1596 - HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS |
| Thursday, June 22, 2017 - Slot 5 (14:00 - 15:30) - Graham Hills Building - Room 514 |
| Reinhard Prügl - ZEPPELIN UNIVERSITY (Authors) |
| 1806 - HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT |
| Thursday, June 22, 2017 - Slot 5 (14:00 - 15:30) - Graham Hills Building - Room 514 |
| Innovation & Entrepreneurial Behavior (shared Session With Sig Ent) (Functionary) |
| Wednesday, June 21, 2017 - Slot 2 (10:50 - 12:20) - Graham Hills Building - Room 513 |
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